Systematize your business. Gain hours, days, even weeks of productivity that would otherwise be lost to poorly stored procedures, limited communication, and fractured reporting.

Keith Gillette
Keith GilletteTaskTrain Founder

I don’t know about you, but I hate wasting time and effort. I can’t stand seeing work done less efficiently than it could be if it were organized and sequenced well. I especially hate spending time and effort fixing mistakes that could have been easily avoided if work had been done right the first time. As a result, my goal has always been to get things done right the first time, every time. That commitment to quality is what led me to develop TaskTrain.

My professional background is in running IT service departments in educational institutions. I hired smart, dedicated techs. We provided training in how to do the work. We developed solid standard operating procedures for our routine processes. But we still missed the mark way too often, because we dealt with complicated technical systems every day, and we had the time pressure of the users we served needing things done immediately. So those standard operating procedures too often sat unread on an office shelf while work happened around them in real-time. Because human memory and attention are limited, we would often forget a step … or two. Those avoidable oversights would, of course, come back to bite us.

Then one day I read Atul Gawande’s The Checklist Manifesto. And an idea sparked in my head about how those standard operating procedures—and the training needed to carry them out—could be integrated into everyday workflow. TaskTrain was created to be the tool I needed to keep my team on track.

Of course, dealing with work training, efficiency, and quality challenges are not unique to managing IT teams. All companies and organizations have processes, whether it’s how you onboard new employees, how you perform diagnostics and repairs, or how you manage your creative team’s workflow. How do you document and manage your processes? Provide training on them? Ensure procedure compliance and work efficiency?

If your team could use some help keeping on track, I hope you’ll give TaskTrain a try. Please let me know what you think!

I’m a great believer in solving hard problems by using a checklist. You need to get all the likely and unlikely answers before you; otherwise, it’s easy to miss something important.

—Charlie Munger, Vice Chairman, Berkshire Hathaway

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Social Media Specialist


  • Reporting: Reports to the Chief Marketing Officer.
  • Term: Project to permanent. The initial scope of work comprises working with the CMO & CEO to develop social media strategy and operations for TaskTrain, including identifying and validating channels, creating and testing content production guidelines, procedures, and schedules, identifying key metrics, and setting up and optimizing social media accounts and metric tracking systems. After successful launch, the position will renew, subject to performance evaluation, to maintain the company’s on-going social media presence, implementing and adjusting the social media strategy.
  • Time: Part-time. Both the initial project work and the ongoing maintenance and expansion of the customer success resources may be completed on a part-time, flexibly scheduled basis.
  • Compensation: Equity to contractor wage/salary. As a pre-revenue startup, the position may participate in our dynamic equity split to earn equity in TaskTrain LLC at a negotiated fair market rate for time and other contributions. When TaskTrain reaches profitability, equity stakes freeze for participants in the dynamic equity split, entitling holders to proportional dividends, and further time contributions will be paid out of revenue at the negotiated wage or salary, as appropriate.
  • Environment: Remote/virtual.

Roles & Responsibilities

Social Media Management

  • In coordination with the CMO & CEO, develop & maintain social media strategy, including but not limited to:
  • Identify and validate channels.
  • Create and test content production guidelines, procedures, and schedules.
  • Identify and validate key metrics.
  • Research, create, and post relevant and engaging content, including but not limited to photos, (channel-specific) images, articles, listicles, infographics, and helpful tips, per agreed upon production schedule.
  • Manage community engagement, including replying to direct messages, comments, mentions, and reviews.
  • Regularly monitor and report on identified metrics.


  • Writing: Excellent written communication skills. Ability to write engaging, accurate, relevant content in a brand-appropriate voice.
  • Community Management: Ability to empathize with others and communicate with empathy through writing alone.
  • Process Mindset: Basic knowledge of process management terminology and best practices.
  • Multimedia Communication: Facility with using text, pictures, diagrams, audio, video to communicate engagingly.
  • Content Marketing: Basic knowledge of business-to-business marketing strategies and tactics, especially those relevant to SME SaaS.
  • Software Savvy: Advanced proficiency with and ability to rapidly learn social media management platforms such as Buffer, Hootsuite, Meet Edgar, Sprout Social, and Canva, as well as common PC, web, and mobile productivity, communication, collaboration, workflow applications, including but not limited to: G Suite, Asana, Zoom, Slack.
  • Remote Collaboration: Ability to work well with others in a virtual team environment.